Get More Out of the Locations
You Already Have
A refresh is one of the highest-leverage investments a multi-site operator can make. New paint, updated flooring, fresh graphics, and current signage can take a location from looking neglected to looking new for a fraction of what a full remodel costs. The math works. The execution is where most programs stall.
The hard part is doing it consistently across a portfolio. The crew that did beautiful work in Dallas isn’t the same crew handling Phoenix. Materials have to land at every site on schedule. Locations need to stay open and presentable while the work happens, which usually means night work, weekend work, or carefully staged daytime work that doesn’t disrupt customers. And every site has its own quirks that nobody documented.
BrandPoint runs Refresh programs across hundreds of locations at a time, with the same finish standard at every site. We’ve been doing this for 25+ years. Most of our work happens around your operating hours, often without closing locations at all.
Average project length is three to five days per site. The crews are vetted, the materials are pre-staged, and the project managers know how to keep a 200-site schedule from slipping.
What Refresh Covers
Single-Trade Touches
Sometimes a location only needs one thing. The flooring in the entry has worn through, the exterior paint is chalking, the wallpaper in the corridor finally has to go. We handle these as standalone jobs at single sites or small groups of sites, and they’re often how new clients try us out before rolling us into bigger programs. The work is straightforward, but the value is in the coordination – getting the right trade on site, on schedule, with the right materials, and closing the ticket cleanly.
- Interior and exterior painting
- Flooring (VCT, LVT, carpet, hard surfaces)
- Wallpaper installation and removal
- Ceiling repair and replacement
- Graphics and signage installation
- Fixture updates
Multi-Trade Refreshes
This is where most of our Refresh work lives. A location gets a full visual reset over the course of a few days – interior repaint, new flooring, refreshed graphics, ceiling work, sometimes minor electrical and a digital signage upgrade – all coordinated to happen in one visit so you’re not closing the same site twice. The coordination is the whole game. Materials have to land before the crew does. The crew has to be able to work fast without cutting corners. And every site in the program has to come out looking like every other site in the program, even when the schedule has them happening in 14 different states the same week.
- Interior and exterior painting
- Flooring replacement
- Ceiling restoration
- Wallpaper and wall coverings
- Graphics and wayfinding
- Fixture installation and resets
- Minor electrical
- Digital signage installation
Rebrands and Conversions
When the brand itself is changing – new logos, new colors, new exterior treatments, sometimes a whole new format – Refresh becomes the vehicle for rolling that change out across the portfolio. These programs come with hard deadlines tied to brand launches, marketing campaigns, or franchise agreements, and the work has to land at every site before the day the brand goes public. We’ve run rebrands across thousands of locations on aggressive timelines, including full ACM and exterior signage replacements, sitewide repaints, fixture and graphics overhauls, and digital signage rollouts coordinated with the rest of the visual identity work.
- Exterior repainting and color changes
- ACM and exterior signage replacement
- Vinyl installations
- Logo and graphics rollouts
- Fixture updates
- Digital signage rollouts
- Interior reconfigurations
Digital Signage
Most modern refreshes include some form of digital signage work, and a lot of clients come to us specifically for it. Menu boards in QSR. Video walls in lobbies and waiting areas. Interactive displays at point-of-sale. The work spans more than just hanging a screen on a wall — it’s site surveys to confirm power and data, warehousing and kitting so the right hardware lands at the right site, the installation itself, and reactive maintenance after the fact when something stops working. We run digital signage as standalone projects and as part of larger Refresh programs, and every install routes through the same 24/7 call center that handles the rest of the work.
- Site surveys, warehousing, and kitting
- Video walls and digital menu boards
- Interactive displays and kiosks
- Projectors and large-format screens
- POS installation
- Electrical, data, and provisioning
- Post-installation maintenance and service
What You Get With Every Job
24/7/365 Call Center
A real person picks up when something goes wrong, whether it's Tuesday afternoon or Christmas morning.Geo-Stamped Photo Deliverables
Every job comes with location-verified photo documentation, so you know the work was done where and when it was supposed to be.Negotiated Up-Front Pricing
National pricing locked in before work starts, so your budget holds and there are no surprise invoices later.Third-Party Systems Integration
We work inside the work-order platforms your team already uses, so nothing has to change on your end.Dedicated Account Team
The same project managers and account leads stay with you across every job, so you're never re-explaining your business.State-of-the-Art Field App
Our proprietary technician app keeps work documented, photographed, and reportable in real time.
